Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup. The offer is what someone gets when they respond. The audience is who you want to reach and where they are in the US. The current setup is what is already running, and what is going wrong with it.
Write those down in the notes box, even roughly. A service partner uses them to work out which channel fits, how much setup is involved and what ongoing management would look like. The quote you receive comes from that partner directly.
What to put in your request
These details help a service partner scope the work in its first reply:
- What you sell and the typical size of a sale or contract
- Who your buyers are and which US states or regions you serve
- Which channels you use now, if any, and who manages them
- Whether you already have a Google Ads, Microsoft Advertising or Meta ad account
- The rough monthly ad budget you have in mind, written in words
- What counts as a lead for you: a call, a form, a booking
- Where inquiries go today, such as a shared inbox, a CRM or a phone line
- Any deadline, launch or busy season that matters
What to expect next
A reply from a service partner, sent to your work email. Possibly a call, if talking it through would help. Then a written proposal that you can accept, change or turn down.
That is the whole sequence. Sending the form does not sign you up for anything or share access to your ad accounts. If the work turns out to be a poor fit, the partner should tell you so, and you are under no obligation either way.